Product-Market Fit Isn’t a Black Box — A New Framework to Help B2B Founders Find It, Faster and More Efficiently
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The Not-So Cookie-Cutter Approach to Company Building
And while the company’s unconventional fundraising strategy is what’s typically snagged the headlines, there are plenty of other unorthodox moves when you look under Zapier’s hood. In fact, the company’s independent streak can be traced all the way back to its roots. Bucking the usual startup trend, Zapier’s was started in 2011 in Columbia, Missouri – far from the hotbed of high-growth startups. Early-stage companies have all sorts of challenges, from hiring the early team, finding product-market fit, and finely tuning the go-to-market strategy. Starting one in the Midwest might come with even more of a steep elevation to climb.
Path to Product-Market Fit
Product-market fit is a critical concept in Lean Startup methodology, and understanding how to achieve it is paramount.